Celebrating 15 Years
WestJet Cares for Kids is an initiative that financially supports 8 different kid-focused Canadian charities, including Ronald McDonald House, Make-A-Wish Foundation, and Boys and Girls Club of Canada. To celebrate 15 years of charitable givings, we created a montage from archival footage (all produced by Studio M), and used the voice of a pilot to carry the narrative. We asked a real WestJet pilot to perform the VO. I headed up creative development, wrote the script, and directed the VO recording.